The ongoing conflict with India continues to create challenges for Bangladesh, with the nation reportedly facing another significant financial blow. Recently, it was reported that some of Bangladesh’s top cricket players may lose their sponsorship contracts amid the current political tensions with India. After cricket equipment manufacturer SG put sponsorship renewals for key Bangladeshi players on hold, another Indian sporting apparel brand, Sareen Sports, has reportedly decided to stop manufacturing its products in Bangladesh.
SG sponsors some of Bangladesh’s top batters, including the current skipper, Litton Das. As political relations between India and Bangladesh worsened, SG is reported to have put contract renewals on hold. Similarly, Sareen Sports (SS), an Indian company that previously had its products manufactured in Bangladesh, is no longer sourcing services from the country.
“Their sponsorship contracts were coming up for renewal. That process has been slowed down amidst the current heightened political and cricketing tensions between India and Bangladesh,” a source told the Times of India.
“In fact, another leading Indian sports equipment manufacturer, Sareen Sports Industries (SS), had cancelled the sponsorship contracts of four to five top Bangladesh cricketers last year when tensions began. However, things may change if relations improve between the two countries,” added another source.
The increasing tension between India and Bangladesh is now expected to further aggravate Bangladesh’s financial troubles.
“It’s not just about player contracts being delayed. Political instability and uncertain times in Bangladesh have led SG to halt the distribution of its cricket equipment in the country for the past six months. In addition, a significant amount of sports apparel that used to be manufactured in Bangladeshi factories and supplied to SG and other Indian sports companies has stopped altogether over the past year,” the report added. (Agencies)
