Jammu, October 21: Secretary to the Government, Tourism Department, Jammu and Kashmir, Avny Lavasa (IAS), on Wednesday chaired a comprehensive review meeting to assess the progress of ongoing tourism projects, proposed initiatives and promotional activities being undertaken by the Directorate of Tourism Jammu.
During the meeting, Joint Director Tourism Jammu, Aijaz Qaiser (JKAS), delivered a detailed presentation on tourism infrastructure development, emerging tourist destinations, adventure tourism initiatives, sustainable tourism and promotional activities aimed at strengthening Jammu’s tourism sector.
The meeting focused on upcoming adventure tourism initiatives, including the Jammu Marathon, Paragliding Accuracy Cup and river rafting, with an emphasis on diversifying the region’s tourism offerings and enhancing its appeal to visitors.
Reviewing the progress of various initiatives, Avny Lavasa directed the officers to ensure the timely completion of ongoing projects, effective implementation of approved proposals and sustained efforts towards strengthening tourism infrastructure across the Jammu region. She underscored the importance of regular monitoring, inter-departmental coordination and a result-oriented approach to ensure that tourism development translates into tangible benefits for visitors and local communities.
The Secretary also emphasized the need to develop new tourism experiences and promote emerging destinations. She directed the officers to institutionalize annual initiatives and festivals across Jammu province, ensuring their consistent growth and improved participation, while enhancing the overall experience for tourists and the general public.
The meeting was attended by Additional Secretary Tourism Pardeep Kumar (JKAS), Deputy Director Planning Bilal Rasheed, ADT NHW Arif Lone (JKAS), ADT Headquarters Vishal Sadhotra (JKAS), Accounts Officer Annie Jamwal (JKAS), ADT Katra Rajesh Raina and other officials of the Directorate of Tourism Jammu.
The review meeting reaffirmed the Tourism Department’s commitment to accelerating tourism development, strengthening infrastructure and promoting Jammu as a diverse, sustainable and attractive destination for domestic and other visitors.
