Just Few days back a, Yogi Sarkar suspended all labor laws except the essential ones for the foreign companies moving their manufacturing units to India especially from china The Yogi government is taking all necessary steps to make UP a manufacturing hub and to attract companies moving out of China after the COVID-19 pandemic.
The result of the steps taken by the Modi government and Yogi Government in UP are already visible as German footwear brand, Von Wellx, has decided to move its factory all operations from China to Agra, Uttar Pradesh. The company has more than 10 crore customers in more than 80 countries.this is going to be a big for china in this crises time,
Von Wellx is owned by Casa Everz Gmbh, and the company was approached by Indian government authorities as they were looking to move production out of China. The company collaborated with Latric Industries Pvt Ltd to manufacture shoes. According to Ashish Jain, CEO and Director of Latric Industries Pvt Ltd, the partnership would create more than 10,000 direct and indirect jobs in the city.
State Minister for Micro, (MSMEs) Uday Bahan Singh also welcomed the move. “We are very happy to see that investment from Casa Everz Gmbh, which will be giving employment to so many people, is coming to India from China and especially to Uttar Pradesh,” he said.
The brand selling orthopaedic footwear for men and women has stores in over 100 million customers across 80 countries. It was launched in India in 2019 and is available at over 500 retail and online shops.
Von Wellx makes orthopaedic footwear to provide comfort in heel pain, swollen feet, knees and back pain, and correct posture. The brand is available in more than 80 countries with more than 100 million customers. Von Wellx forayed
into India last year and is available across more than 500 retail locations as well as online. The partnership will enable more than 10,000 direct and indirect job creation, according to Ashish Jain, Director and CEO, Iatric
The UP government has shown the most pro-active approach in the last few weeks to attract these companies and this has resulted in ongoing talks with many Korean and American companies over shifting manufacturing units to the state.
Previously South Korean electronics major agreed to set up manufacturing units in Uttar Pardesh and state officials held a webinar with 100 US firms like Adobe, Boston Scientific, and UPS to shift their units from Shanghai to Noida, which is already know popular IT hub.