Technology for MSMEs: Sellers have been warned that for products already listed on GeM, the Country of Origin should be updated, failing which those products shall be pulled down from the marketplace.
Technology for MSMEs: Amid growing chorus in India to ban import and use of Chinese goods, the government on Tuesday made it mandatory for sellers to mention the Country of Origin to sell goods on its Government e-Marketplace (GeM). Moreover, sellers
have been warned that for products already listed on GeM, the Country of Origin should be updated, failing which those products shall be pulled down from the marketplace.
Along with the ‘Country of Origin’ feature on the GeM portal, sellers would also have a provision to indicate the local content percentage in products, Commerce Ministry said in a statement. This will be visible to buyers for all items on the marketplace. Also, the portal has enabled the ‘Make in India’ filter for buyers even as they can choose products that meet the minimum 50 per cent local content criteria.
While GeM has announced these steps to promote PM Modi’s call for Atmanirbhar Bharat, it also comes amid consumers’ growing resentment for Chinese goods following the recent border backlash between the Indian and Chinese armed forces. According to a survey by LocalCircles, having more than 32,000 responses from citizens across 235 districts in India, 87 per cent said that
they are willing to boycott buying of Chinese goods for the next one year. Moreover, 97 per cent said that they will boycott the purchase of major Chinese brands including Xiaomi, Oppo, Vivo etc. and 39 per cent said they won’t buy new products but will use what they have
“With this new feature, now, the country of origin as well as the local content percentage are visible in the marketplace for all items. More importantly, the Make in India filter has now been enabled on the portal. Buyers can choose to buy only those products that meet the minimum 50 per cent local content criteria,” he said.
Prime Minister Narendra Modi has been rooting for the need to make India ‘self reliant’ by investing in indigenous products and push country’s ‘Make in India’ cause.