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Coca-Cola will now make tea! Soft drink giant enters ready-to-drink tea market in India with new launch

In 2015, Prime Minister Narendra Modi presented Queen Elizabeth with an award-winning variety from the Makaibari tea estate on his visit to the United Kingdom. Now, Coca Cola India has tied up with the iconic Darjeeling tea estate to launch a ready-to-drink tea.

The brand is owned by Honest, a subsidiary of the Coca-Cola Company. An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS) here.

The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India & Southwest Asia said.

Karthik Subramanian, director of marketing – hydration, coffee and tea category, Coca Cola India and Southwest Asia, said in a statement, “We are thrilled to introduce our new ready-to-drink iced green tea. With Honest Tea, we are offering consumers a unique experience of a great tasting green tea-based beverage.”

The iced green tea will come in Lemon-Tulsi and Mango variants while they also plan on getting into the mainstream rivals including Tata in long-term.

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